Getting good SEO service is a perfect tool to market your website. However, the main question is after all what must be done to attract the kind of traffic that is needed to generate super sales. This is where SEO, or Search Engine Optimization, comes into picture. SEO facilitates various search engines, such as Yahoo, Google and others, to find out a particular website and then rank it amongst the top listings when a user or a web surfer seeks information on services and products listed on that website.Understanding SEOA SEO company uses various tools, such as SEO submission, to optimize websites and augment the search engine rankings. If the ranking of a website is good, it becomes easy for visitors to locate your website. Let me cite an example to help you understand better. Suppose you deal in healthcare products, and if you search this particular keyword phrase in a good search engine, your website gets the search engine ranking as something like 3,089,000. With such ranking, your website is definitely not going to be in the first few pages. This simply means that your website stands nowhere, commercially.However unique or common the nature of your service or product may be, effective SEO service is required to get your website to a level where you get desired results for your online business. It is obvious that no user is going to click all results in order to locate your line of products. Generally, visitors click on first few sites that are displayed on results pages. Only if the user does not get satisfactory results, will he or she move to the next page.What You Must Look For In A SEO CompanyAn effective SEO service will first perform a background check for various SEO companies. It is important to avoid those SEO companies, which send e-mails making promises to deliver quick results with a lucrative offer of putting you at the pinnacle of major search engines. It is better that you get references and make a research yourself regarding the best SEO service available. It is not suitable to opt for those SEO companies that offer pay per click advertising campaign for your company. Pay per click advertising is a search engine marketing technique, and does not fall in the category of SEO.The SEO company that you choose should reveal the methods that it will use to optimize your site. Some companies practice deceptive methods, and they can cause your page to be banned by major search engines. You must also shun those search engine optimization firms that seek installation of some software.Good SEO service will carry out an analysis of the website you own, and then pick up some phrases and keywords which will help in improving the position of your website in search engines. The SEO service may also use linking service.The company that you choose should monitor your website for changes at least once in a month, and work accordingly. Search engine criteria may change with time, but if the SEO service is maintained accordingly your website can definitively be optimized effectively.